Whether you are a small business seeking for printing services to advertise your services or an individual trying to share details about an event such as a festival, creating a killer pamphlet is a great way to convey information and engage people. For excellent public outreach, you simply have to design, create, reproduce and distribute your leaflets. But before you get around to brochure printing and distribution, there are some essential steps you need to take to ensure that your pamphlet is ready to go.
Here are 4 steps to creating a stand-out pamphlet
1. Choose your fold type
Brochure printing can be carried out in many different ways; there are a number of different kinds of folds you can choose from. Consider your audience and the sort and amount of content you are using, when deciding on a fold type. A half-fold and a tri-fold are both suitable for simple, classic presentations. For more visually-loaded content, a single-gate fold works well. If your business or event contains too much information to fit on a tri-fold, a four-panel or double-gate fold might be a better option. Feel free to get creative with your fold types and use cut-outs or rounded edges for a more unique design.
2. Know how to use your fonts
A difficult-to-read or unattractive font is a huge turn-off for readers and can detract from the perceived quality and professionalism of the brand you are representing. Therefore, it is important to be careful with the fonts you choose when brochure printing. As a general rule, stick to 2-3 different fonts – one for the body text, another for the title, and another for subtitles or headers. This helps to maintain a consistent and appealing look.
When choosing a typeface, choose one that is simple and easy-to-read; Arial, Times New Roman and Helvetica are some classic options. Also ensure that the colour of your font can be read easily against your background – black on white works well, whereas a light yellow on white might not.
3. Use high-quality, engaging visuals
Visual elements such as photographs and graphics help to engage the interest of the reader, and aid in the overall appearance of the pamphlet. Ensure that any photographs or graphics used are of a high-quality and are not pixelated or grainy. Images that are optimized for brochure printing, rather than online use, should have a resolution of 300 dpi (dots per inch) to allow for greater detail. Using the right file type in your editing software is also important here. As an example, PNG files can have a transparent background whereas JPG files cannot.
4. Select a colour scheme
Having a cohesive colour scheme is another essential component of the overall aesthetics of the pamphlet. Using hues at whim without any consideration for how they work together may yield unsightly results in your brochure printing. You can use a colour wheel such as Adobe’s Kuler to choose colours that integrate nicely, such as monochromatic, complementary and compound colours.
When brochure printing, consider also that colours may evoke emotion – red, for example, may evoke feelings of excitement, power and lust; yellow may incite happiness and warmth; and blue may create calm, creative feelings. Another reason to use colour is that they are also excellent at attracting and maintaining attention.
There are several things to consider – such as fold type, font, colours and visuals – before brochure printing to ensure a well-integrated and compelling design. With the right preparation, you will be well on your way to creating an awesome pamphlet.